Vinitaly looks beyond trade barriers and for its 57th edition, at Veronafiere from 6 to 9 April , it presents itself with approximately 4,000 companies and a full exhibition area, confirming its role as the centre of gravity and thermometer of Italian wine. Operators from Italy and 140 countries are expected in the 18 pavilions of the event. In particular, the aim is to confirm the contingent of 30 thousand buyers of international demand, including the United States, for what is the largest “business agenda” of Made in Italy wine. This is the snapshot of the only international exhibition dedicated to Italian wine taken in Rome at the presentation press conference at Palazzo Montemartini.
Among the objectives that characterize all the initiatives launched this year by Veronafiere, those of promotion and internationalization are consolidated while it aims to further grow the content schedule, with Vinitaly evolving from an observer of trends to an incubator of the same.
“In recent years – said the president of Veronafiere , Federico Bricolo – we have worked intensively with the institutions – ministries, embassies, ICE and international chambers of commerce – to expand the promotion to support the competitiveness of the sector. Today Vinitaly represents the natural aggregator of Italian wine on the main target markets. A positioning that we intend to further strengthen by making all our acquired skills available to politics and businesses”.
“There are 1,200 top buyers accredited and hosted in Verona – announced the general manager, Adolfo Rebughini –. A targeted selection from 71 countries”. Among the largest delegations of super operators selected from the non-EU area, in pole position are those from the USA and Canada, followed by China, UK, Brazil but also India, Singapore, Japan and South Korea. While, for the European continent, Germany, Switzerland, Northern Europe and the Balkan area stand out.
“The turning point that began ten years ago, with the clear division between business at the fair and wine lovers in the city and further strengthened in 2023, is now irreversible and will have to find further development in the future strategic plans of Veronafiere – explained the CEO, Maurizio Danese –. The strengthening of the foreign calendar in the main areas of demand and the optimization of investments to amplify the Italian wine trade fair brand are the guidelines that will allow Vinitaly to be increasingly international and oriented to the needs of companies”.
From markets to trends, Vinitaly represents a trend incubator that has always intercepted, monitored and analyzed in order to enhance services and contents for exhibiting companies and for the sector.
At Vinitaly this year there will be a section dedicated to NoLo wines that are entering the program of the event for the first time. In fact, there are two focuses on the calendar. There will also be space for RAW Wine and Amphora Revolution wines. Among the novelties, there will also be a specific one on wine tourism. In fact, the zero issue of Vinitaly Tourism will debut, with the participation of national and foreign specialized tour operators from the United States, Spain and Germany.
At the press conference to present the 57th Vinitaly, in addition to the top management of Veronafiere with Vice President Matteo Gelmetti , speakers included Francesco Lollobrigida , Minister of Agriculture and Food Sovereignty, Alessia Rotta , Councillor for Trade and Productive Activities of the Municipality of Verona and Matteo Zoppas , President of the ICE Agency.