{"id":17331,"date":"2024-05-15T10:22:36","date_gmt":"2024-05-15T08:22:36","guid":{"rendered":"https:\/\/winereporter.it\/?p=17331"},"modified":"2025-03-30T17:03:42","modified_gmt":"2025-03-30T15:03:42","slug":"wine-uiv-observatory-30-million-italians-drink-wine-in-2023-daily-consumption-decreases-but-not-the-audience","status":"publish","type":"post","link":"https:\/\/winereporter.it\/en\/wine-uiv-observatory-30-million-italians-drink-wine-in-2023-daily-consumption-decreases-but-not-the-audience\/","title":{"rendered":"Wine (UIV OBSERVATORY): 30 MILLION ITALIANS DRINK WINE IN 2023, DAILY CONSUMPTION DECREASES BUT NOT THE AUDIENCE"},"content":{"rendered":"

UIV PROCESSINGS ON THE BASIS OF ISTAT FOR THE LAST 12 YEARS<\/strong><\/p>\n

In 2023, 29.4 million wine consumers in our country are confirmed, stable compared to the previous year, as is the general penetration share of the population (55%), while daily consumers fall to 11.7 million, 400 thousand in less than in 2022.<\/p>\n

It is the snapshot drawn up by the\u00a0Observatory of the Italian Wine Union (Uiv)\u00a0based on\u00a0Istat, which released the 2023 tables on Italians\u2019 alcohol consumption.<\/p>\n

According to the Observatory\u2019s estimates, the balance consumed in Italy in 2023 amounts to\u00a023 million hectoliters.<\/p>\n

The picture that emerges from the UIV survey of changes in the scenario over the last 12 years is that of a population that in general does not give up wine (+2% in the number of users compared to 2011), despite profound signs of changing habits.<\/p>\n

Represented at 58% by males and 42% by females, the\u00a0new wine consumers and \u2013 increasingly \u2013 female consumers in fact have a more responsible and aware relationship with wine, but at the same time less exclusive, made up of frequent betrayals of habits and of flirting with other alcoholic partners.<\/p>\n

This is a trend that over the years gradually characterizes not only the young and very young, but which is now also reflected in the older generations, who are also less and less tied to a daily job and to the almost passive one of the side dish.<\/p>\n

Proof of this is, among other things, the significant growth in consumers during the aperitif (+31% since 2011), which is now customary for almost 22 million people.<\/p>\n

For the president of Uiv,\u00a0Lamberto Frescobaldi: \u201cThe new ISTAT findings confirm once again the extraordinary relationship of Italians with wine: habits change, but the current approach is probably even more stimulating than the motivations of the past. Today the demand is more linked to pleasure and sharing than to habit, and I think this is an important proof of maturity that confirms how wine is synonymous with moderation\u201d.<\/p>\n

Reshaping the identikit of Italian wine lovers is the growth in female demand over the period (+10%, with males at -3%), the lower daily use (-22%) and the simultaneous growth of 29% of \u201cnon-daily\u201d \u201d, which today numbers 17.7 million people and represents 60% of the total, compared to 48% 12 years earlier.<\/p>\n

A phenomenon, that of occasionality, which also involves beer: today two thirds of beer consumers do so sporadically.<\/p>\n

And if, as is easy to imagine, among daily consumers the young people of Gen assiduous\u201d among subsequent generations.<\/p>\n

In fact, the trends relating to \u201cnewspapers\u201d vary from -20% to -50% for all subsequent cohorts with the exception of the over 65s, a stronghold which alone is worth 40% of regular consumers.<\/p>\n

REGIONS: IN THE NORTH-EAST THE HIGHEST PER CAPITA CONSUMPTION, AMONG THE REGIONS PRIMEGGIA EMILIA-ROMAGNA, VALLE D\u2019AOSTA, TUSCANY AND VENETO.<\/p>\n

Emilia-Romagna is the region with the largest share of consumers based on population (61.3%), followed by Valle d\u2019Aosta (60.5%), Tuscany (60.4%) and Veneto ( 59.8%).<\/p>\n

The province of Trento is the area that records the greatest growth in consumers (+11%), Basilicata the greatest contraction (-9%).<\/p>\n

Among the macro-regions, the North-East stands out with an incidence of 59.4%, followed by the Center (57.4%), the North-West (56.7%), the South (51.1%), and the Islands ( 46.8%).<\/p>\n

Based on News source: press office UIV (Ispropress)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

UIV PROCESSINGS ON THE BASIS OF ISTAT FOR THE LAST 12 YEARS In 2023, 29.4 million wine consumers in our country are confirmed, stable compared to the previous year, as is the general penetration share of the population (55%), while daily consumers fall to 11.7 million, 400 thousand in less than in 2022. It is […]<\/p>\n","protected":false},"author":11,"featured_media":17312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[568,567,565,566,44],"class_list":["post-17331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-consumers","tag-drink","tag-observatory","tag-unioneitalianavini","tag-wine"],"yoast_head":"\nWine (UIV OBSERVATORY): 30 MILLION ITALIANS DRINK WINE IN 2023, DAILY CONSUMPTION DECREASES BUT NOT THE AUDIENCE | Wine Reporter<\/title>\n<meta name=\"description\" content=\"Read Wine (UIV OBSERVATORY): 30 MILLION ITALIANS DRINK WINE IN 2023, DAILY CONSUMPTION DECREASES BUT NOT THE AUDIENCE on Wine Reporter. 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